Campaign management and optimizing from A-Z
Create and edit campaigns and evaluate your inventory until play-out. You can automatically book all sorts of campaigns and also report and invoice them in one single system.
Campaign Manager
Ad campaigns are defined independently from play-out paths and devices. You can check the availability of your inventory during simulation runs. Every proposal can be assigned with special rates or individual deal terms & conditions. Your proposals can of course be prioritized according to the expected sales potential.
After the play-out, MYDAS collects the relevant transmission or delivery confirmation protocols including audience data or click rates.
Create and edit your proposals individually for your customers by creating general terms, campaign targets and conditions.
Campaign Optimizer
Optimize your campaign via various exeptions or optimization rules, e.g. campaign period and target group or order data like channel or time slot share. You can set optimization guidelines (e.g. based on GRP sales or responses) and define program exclusions and clashes.
The optimization process is based on audience data like ratings or performance data, such as visits or calls. Achieve your optimum result by comparing various scenarios based on the generated ratings or responses.
Reports help you to get an overview of all campaigns at any time. You can track performance levels, efficiency and campaign ratings at any time. Major KPIs can be displayed on your individual planning dashboard.
