BBC Global News has chosen Cataneo GmbH’s Mydas Air Time Sales software system to manage its commercial inventory across its international channels.
Mydas offers an end-to-end cloud-based process for BBC Global News’ advertisers, allowing BBC offices and affiliates around the world to book, plan and execute advertising campaigns using just a web browser.
Nick Charlton, SVP Commercial Operations for BBC Global News, said: “We selected the Cataneo Mydas system as it provides strong and flexible campaign booking in a cloud environment. This allows our teams to work much more efficiently and focus more time on optimising client solutions and adding value where it matters most. Cataneo’s professional approach and their ability to support our team globally was also critical in making the decision.”
“We are very proud to have been selected by BBC Global News as it continues on an exciting path to embrace and advance international best practice in the international ad sales market,” said Cataneo CEO Renato Rocha Pinto. “That goal perfectly matches our product-strategy.”
Cataneo, based in Munich, is Germany’s largest independent supplier of advertising sales systems, supplying its Mydas system to global clients. The system books more than $5bln in commercial inventory every year.
BBC Global News is the BBC’s commercial news subsidiary and operates the BBC’s English-language television and online services – BBC World News and bbc.com – outside the UK. Together, they bring trusted and impartial journalism to a growing global audience of 137 million people each week.
About BBC World News and BBC.com
The BBC’s commercially funded international 24-hour English news platforms, are owned and operated by BBC Global News. BBC World News television is available in more than 200 countries and territories worldwide, and over 450 million households and 3 million hotel rooms. The channel’s content is also available on 178 cruise ships, 53 airlines, including 13 distributing the channel live inflight, and 23 mobile phone networks. BBC.com offers up-to-the-minute international news, in-depth analysis and features, including BBC Worklife, BBC Culture, BBC Future, BBC Travel and BBC Reel, for PCs, tablets and mobile devices to more than 145 million unique browsers each month.