Integration of Eurosport into MYDAS completed successfully
Starting October 1st 2015, Discovery Deutschland GmbH & Co. KG will broadcast the first commercials booked in MYDAS in the Eurosport German feed.
Eurosport has been part of Discovery Communications Germany since 2014. The ad sales sector was integrated into the existing processes of Discovery during their takeover. Discovery already started booking the first campaigns in MYDAS 5 weeks ago.
The technical integration of Eurosport comprises two MYDAS modules: MYDAS Inventory for the planning and pricing of ad breaks and MYDAS Campaign Management for planning, booking and invoicing all Eurosport TV campaigns.
The six–month project was a successful international collaboration between Discovery Germany, Eurosport Paris and Cataneo.