TV advertisment procedures between agencies and sales houses often go hand-in-hand with a high degree of manual work.
Functioning as a hub for EDI (Electronic Data Interchange), AMM is a tool designed to help agencies reduce the effort in the purchasing and optimization of their campaigns by gathering relevant offerings of the tv-market on one single platform.
AMM is capable of providing all required data for handling day-to-day business automatically. It also enables agencies to execute automated bookings directly from the purchasing systems.
With just one interface, the workflow between agencies and sales houses can be significantly improved.
